Is The Flex Belt a Scam?
I’ve been stunned by the amount of spam that has been getting through my mail filters lately. The crazy “V!@GRA” scams are pretty easy to block using my mail filters, but lately, I have noticed a lot more weight loss and exercise-related messages get through. It seems like no matter what filters I use, and no matter how careful I am to train them, a lot of these are still managing to get through. Recently, I have seen a huge uptick in the amount of messages I have been receiving for a product called “The Flex Belt.” Maybe you’ve seen it, too. See if this sounds familiar:
“Tone, Tighten, Firm and Strengthen your Abs…Satisfaction Guaranteed!”
If that kind of genius marketing language doesn’t make you sit up and take notice, you should check your pulse, because you’re probably dead! Dazzled by all kinds of super 1980′s-style gold text, I clicked through to the site to see what these guys were up to. I was immediately assaulted by a video, almost taunting me to place an order. That was the last straw…it was time to put these guys down. I figured that if I could check out the product, and get some hard-and-fast data out into the world, to provide some sort of balance to the insane amounts of marketing that The Flex Belt people were doing, maybe the world would see once and for all what junk this product is, and the company would have to close its doors. I ordered The Flex Belt, and got ready to tear the company apart.
As I mentioned, I wasn’t too impressed by The Flex Belt website. I have to admit, though, that what I noticed right off the bat, and what made me realize I could try this experiment with no risk to myself, was their guarantee. It would allow me to order the equipment, and then, when it didn’t do anything but jiggle my belly around, I could tear it apart on this website, and then still get my money back. And, best of all, if the company didn’t honor its guarantee, it would just be more negative marks for my review.
Back to the website. While I waited for my package to arrive, I decided to poke around the website a little more. Here is what The Flex Belt company is promising:
That information didn’t really give me a ton to go on, but it didn’t matter, because The Flex Belt package had finally arrived from the company. Right off the bat, I was surprised at the overall “build quality” of this thing. It didn’t seem like a toy, and it didn’t seem like some cheap piece of junk that you would get from China. The belt itself seemed strong, and the control unit was sturdy and solidly built. The other thing that was surprising is how quickly it arrived: a little less than a week, from the time I hung up the phone. There wasn’t much else to report just from looking at the thing, so I strapped it on for my first training session.
There’s something else I need to come clean about. At 32, I am not too happy with what is happening to me, physically. In my 20s, I never, ever had to work out, but 12 years of sitting in front of a computer are starting to take their toll. I don’t think of myself as a “fat” guy, but I am definitely getting a little paunchier around the middle than I would like. I’m not the kind of guy that is going to hit the gym every day, but I am concerned about where all this weight gain is headed. Is it just going to get worse and worse? Do I have to just say goodbye to the days of being able to eat what I feel like, without exercising? Probably. But I have to admit that I am interested in finding a solution, at some point. It’s probably not going to be in crap exercise products like The Flex Belt, but I’m not totally opposed to the possibility, however remote it may be.
Anyway, back to the way this feels. It feels…weird. It’s not what I expected. I expected to strap the thing on, and have it vibrate for a few minutes, ultimately feeling annoying. What actually happened was totally different. From the minute I strapped it on, I could actually feel it contracting my abdominal muscles, over and over and over.
The only thing I can compare it to was when I broke my foot a few years ago. During physical therapy, they hooked me up to a machine to help “re-train” the muscles in my foot. It felt like that…not uncomfortable, but you can definitely feel that something is happening. I have to admit that after that first use, I was intrigued.
Okay, time to get serious, and set up some rules. This thing seemed worth testing, for real, and so here were the rules I used:
For six weeks, I put the outrageous claims made by their website to the test, and I was kind of surprised by what I found. I took pictures along the way, which I think will tell the whole story:
Alright, alright, save the snickering. I know I’m not Hercules, and that was never my goal. But I think you’ll agree that I stopped being a doughy 32 year old, too. In just five weeks, I am already starting to see definition in my abdominal muscles, which I am hoping will just continue to improve. And, best of all, I did it without making any changes to my lifestyle. I’m not a gym rat, and I still eat whatever I feel like. The Flex Belt doesn’t turn you into a bodybuilder, but it does seem to help define your midsection. I plan to keep using it, and will update this page again with my results.
Listen, I know what you’re thinking, because I would be thinking the same thing right about now. We both know there are about a million sketchy weight loss and abdominal exercise devices on the market, and probably every one of them is spamming you. They all make crazy promises, and I am usually pretty good about ignoring all of them. In fact, the opposite is true: bad internet marketing usually bothers me to such a degree, that I start websites like this to try and guide people away from scams like these. But the truth about The Flex Belt is this: if you use it, you will witness increased definition to your abdominals, without killing yourself with crunches or planks. That’s why, even though it wasn’t my original idea for the site, I decided to go ahead and publish it anyway.
I don’t need to push any harder on this, because my pictures should make this a total no-brainer for you. Try it out, and if you don’t like it, return it and get your money back. (Another disclosure: I tested The Flex Belt’s guarantee policy by ordering another unit in my wife’s name, and returning it after two weeks. I got the money returned to my credit card the same day I called for my refund.)